Fashion Brand1: Chanel

With a history of 100 years, Chanel clothing will always stand for elegance, simpleness and exquisiteness. She is good at breaking the limitation of tradition and push the complex and bundled clothing to the simple and comfortable styles early in 1940s.

Chanel knows much about women. There are various kind of products of Chanel’ world in which every woman can find suitable things for her. One sentence spread in the upper class of western countries is that when you can’t find an appropriate dress then just wear Chanel outfit.
Born on 1883 in Saumur France, Chanel experienced her mother’s passing away only in her 12 years old. Then her father left her and her four brothers. Then she was adopted by her aunt and studied in a convent school and studied needlework there. When she was 22 years old, she became a café singer and knew two people who turned into her lovers and helped her to open a millinery shop in Paris in 1910. After one year’s highly development of the shop, Chanel marched into the area of haute couture. A flourishing time is coming. In 1914, Chanel started two fashion shops which marked the formal emergence of famous fashion brand Chanel.
 When time went to 1920s, Chanel designed many creative styles like tricot sailor outfit, litter black dress tweed dress etc. and Coco which was her stage name when working in café got inspiration from men’s suits to add some masculine to women’s outfits. The clothes of the House of Chanel also are known for quilted fabric and leather trimmings; the quilted construction of the garment reinforces the fabric, the design, and the finish, which produce a garment confected to maintain its form and function in every circumstance. The notable example of such haute couture techniques is the woolen Chanel Suit — a knee-length skirt and a cardigan-style jacket trimmed and decorated with black embroidery and gold-colored buttons. The complementary accessories are two-tone pump shoes and jewelry (gemstone and bijouterie), usually a necklace of pearls, and a leather handbag. In the past, women only wear dress but Chanel launched the style of blazer in women’s dress and created the trousers for women. So Chanel changed the gorgeous image of women.
In a word, coco brought a revolution for modern clothing fashion. She tried to help women go out of the bound of tight clothing and help them enjoy life as men. As a woman Chanel always borrowed suits from her male friends to ride horses at first and then made suitable clothing for herself to go excise.